The City Avenue District has presented a new master plan to the Lower Merion Township Building and Planning Committee that aims to transform the three-mile stretch of City Avenue into a more walkable district with seamless connections. The plan separates the district into three primary areas that would each cater to different types of retailers. The master plan identifies Bala Avenue as having "Main Street" potential, with a walkable retail experience adjacent to residential. Several new developments either planned or already underway could begin steering the district toward becoming the interconnected shopping and entertainment destination mapped out in the master plan. The City Ave District is a partnership between the City of Philadelphia and Lower Merion Township that works with businesses, property owners, developers and residents to shape the future of the prominent City Avenue corridor.
Source: Philadelphia Business Journal; 3/17/2024